Video Premiere: jamesjamesjames – ‘It’s Not You, It’s Me’

Noughties loving diva, jamesjamesjames follows up the results of his 2021 one, ‘It’s Not You, It is Me’ with a glitzy y2k design and style new music online video. Having been originally introduced through Bristol tastemaker label, Shall Not Fade, ‘It’s Not You, It is Me’ dropped as section of his James2007 EP prior to levelling up with the assistance of world-wide label 3 Six Zero Recordings. Shot in a accurate jamesjamesjames type, the music movie proudly plays homage to the era he enjoys and is so renowned for. With a 00s camcorder capturing his swanky swagger seems to be around an industrial Brisbane, the online video was styled created and directed by creatives, Lucian Clifford and Kevin Cheung.

Obtaining turn out to be a Billboard ‘Dance Artist To Watch’ this yr, jamesjamesjames has been smouldered in results ever since. His debut Boiler Home efficiency turned heads with muddled mash up of 00s classics and techno, even though his EP solitary, My Purple Ipod Nano acquired significant adore from BBC Radio 1 heads, Danny Howard, Sarah Tale and Pete Tong, right before it was remixed by heavyweights salute and Oden & Fatzo. With his US exhibit debut approaching at San Francisco’s Portola festival this September together with the likes of Flume, Kaytranada, Jamie XX and Charlie XCX, the planet is on tenterhooks ready for additional dates to be introduced by the self-proclaimed bash princess.

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‘It’s Not Me, It is You’ is out now by way of A few Six Zero Recordings.