September 27, 2023


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Myths and Misconceptions of the Art World | Myth #1: Art Doesn’t Sell Anymore


There are numerous myths and misconceptions about the artwork business the are perpetuated by artists, gallerists, and collectors. More than the up coming couple of posts, I’m heading to share my ideas on the validity of these myths. I initially wrote these posts for Fantastic Artwork Sights Publication some time ago, but the concepts are however critical, and now looks like a excellent time to reshare them.

Let’s start off by looking at a rather common strategy among the artists that art simply just doesn’t provide anymore. I’ve said this misconception in its intense, and I know that most artists really don’t believe that it has develop into totally impossible to sell artwork, but some version of this fantasy has located its way into the psyche of many artists.

A lot of truly feel that the artwork marketplace is less vibrant than it made use of to be and that it’s more challenging to offer than it was in the earlier. They could come to feel that the Fantastic Economic downturn hasn’t ever ended for the artwork sector and that initiatives to market artwork are in vain.

Some artists see the glut of cheap art becoming bought through mass suppliers and flooding in from China as unachievable to compete with.

Nonetheless some others are caught up in the information and don’t believe that everyone is having to pay notice to artwork in the midst of political upheaval and global tensions.

Others even now believe that that millennials will by no means get art . . .

You get the notion. If an artist wants to discover reasons that artwork isn’t promoting, there are a good deal out there. The difficulty with this variety of wondering is that it can come to be a self-satisfying prophecy. If an artist feels that efforts to expose, marketplace, and provide their function are futile, they are fewer probably to place forth the hard work to go after revenue alternatives. If art isn’t staying witnessed, it is significantly less very likely to promote, which then confirms the perception that gross sales are gradual.

I never mean to downplay the many genuine difficulties artists have confronted about the last decade. It is undeniable that the art market was deeply impacted by the economic slowdown, and that sales were comfortable as a result of the late 2000s and into the 2010s. The consequences of the slowdown have been really hard to shake off, and it is just about sure that the restoration has appear to the art market place additional slowly than it did to the rest of the economic system.

Getting said that, even so, I think that the art market place nowadays is the healthiest it is been considering that 2006. I foundation that perception on the powerful and expanding revenue we have observed in our gallery and from the strength of the market place getting described to me from galleries and artists all around the U.S.

Xanadu Gallery is on observe to have a different excellent yr for profits. Product sales have been climbing steadily in excess of the previous five many years. Additional importantly, this 12 months and final we saw a better amount of product sales than we experienced found even in advance of the recession.

We’re also looking at gross sales across a broad selection of price details, but specially sturdy are income in the mid-industry, which for us is artwork priced among $2,000-$8,000. That rate selection had seen the biggest affect for the duration of the economic downturn, and the resurgence in sale there indicates to me that the recovery is achieving a broader range of customers.

When I know that the overall economy can transform very quickly, I’m very bullish about potential customers for the industry in the near-expression, and we’re investing in marketing to acquire benefit of the robust marketplace.

I would also counsel that we are in a posture to profit from the present-day solid current market because we did not allow for the difficult years to discourage us from providing our sales initiatives and marketing everything we had.

So, What Does this Mean for You?

I feel that it is essential for artists to approach the sector with the ideal mind-set. If you are difficult-functioning, pragmatic, arranged, and optimistic, you will locate chances to provide your operate. As you provide and develop your self-assurance, you will build momentum that can assist sustain you by means of dips in the current market.

When I listen to artists or gallery owners complaining about the point out of the sector, I switch and walk the other route. Other than acquiring business (and we all know how a lot distress loves enterprise), I just really don’t see benefit in dwelling on the unfavorable. If the very last ten yrs have proved everything, it is that the art industry is resilient and that even all through the worst of occasions artwork is these an significant part of people’s lives that they will continue on to gather. The fact that any of us are even now in company is proof of that!

How Potent Have Your Revenue Been over the Previous 12 months?

Have you skilled an uptick in revenue in excess of the last yr? To what do you attribute the toughness of your product sales? How do you react when you listen to other artists complaining about the artwork current market or the financial system?

Share your ordeals and views in the remarks below. And stay tuned as I deal with other myths and misperceptions in approaching posts!


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