February 28, 2024


masterpiece of human

Loud and Clear Music celebrates deep roots in new home


A energetic scene through its reopening celebration Saturday, Cotati’s Loud and Distinct Tunes was as loaded with laughter and sound as with bass guitars and hi-hats. All those who could not in shape within or essential a split from the sound stood chatting out front.

Although the store moved only a number of hundred ft from its previous spot, it is the fruits of a extensive journey that finished with the buy of a historic assets at 8000 Outdated Redwood Freeway. The 1917 making, with its Outdated Western facade, sits alone on a corner just off Highway 101.

Dozens of folks wandered in and out Saturday afternoon, chatting in corners, testing out instruments, shopping for devices and listening to dwell audio enjoying from a smaller stage in entrance of a wall of guitars in each individual condition and shade. Every inch of the position was crowded with stacks of amps, keyboards, drum kits and extras.

“This is unbelievable,” stated owner Neville Hormuz, 51, amongst handshakes and hugs. “I’ve almost cried 2 times. It is the happiest I have ever been.”

Hormuz has been working in music suppliers given that he was a pupil in the early 1990s at Sonoma Point out University. He fulfilled his wife in one, they received married there and when the Cotati tunes shop wherever he’d spent virtually 15 many years shut in 2010, Hormuz and a several of his former coworkers determined to branch out on their personal.

They started with mostly executing audio-visual installation but quickly obtained drawn back again into instrument income. However, with little seed funds for brand name new stock, they experienced to come across a imaginative workaround — promoting utilised musical instruments and gear, far too, considerably of which came from former faithful prospects.

Heading the consignment route, where musicians come to trade out distinctive pieces with prolonged individual histories, experienced the added benefit of supporting Loud and Clear contend as a brick-and-mortar in a mainly on-line retail world.

In fact, the retailer has quadrupled in dimension given that its inception and now offers a staff of 13. Past year, it also designed the Countrywide Affiliation of Music Merchants’ 2021 Top 100 sellers checklist, the only Northern California enterprise to get paid the distinction.

“There was a huge turnout,” Hormuz recalled. “People brought all this great equipment, and they have not stopped. It’s wonderful. It is genuinely a group store.”

Beyond retail, Loud and Crystal clear does repairs and offers new music lessons and 4-7 days “band camps” that finish in monthly performances at a nearby cafe. (Those have been on hiatus owing to COVID-19 but will possible start again up in June.) The store also hosts fundraisers just about every month for area animal nonprofits wherever musicians can get their devices restrung in exchange for a donation.

The store’s deep ties had been on comprehensive screen at the bustling unveiling of the new site, which showcased performances by eight-string guitarist Nate Lopez and the Derek Irving Duo, a stand-up bassist and guitarist with a rockabilly really feel.

“They acquire treatment of us,” Frederick Kraft, 77, reported of these functioning Loud and Very clear, “so everyone likes to clearly show assistance.” Kraft, who goes by Doc and was decked out in head-to-toe yellow, bandanna and cowboy boots included, potential customers the Doc Kraft Dance Band that plays often through the North Bay.

Veteran drummer Mike Gentile, 70, would leave the store’s reopening with an electric powered Yamaha drum established. Gentile experienced his eye on it considering that he attempted it out at Loud and Clear’s former site.

“I beloved the experience of it,” he explained, adding the retailer usually has what he requires.

Gina Muzinich, 63, who performs the hand drums, astonished Gentile with the drum set. The pair at first fulfilled yrs in the past in a Brazilian marching drum and now play collectively for fun.

Loud and Clear’s significant very little move was spurred by problems with a preceding landlord and a looming deadline to shift out by 2024. In an ironic twist, Hormuz credits the pandemic for the means to get a great financial loan to purchase their have developing. Absolutely everyone using up instruments for the duration of the shutdown has also been a boon for organization.

Fittingly, the near-knit Loud and Distinct crew did all the renovations on their own, updating electrical wiring, restoring the hardwood floors and uncovering a exceptional curved wood ceiling in the approach that offers the store a distinctive appeal. They also obtained help from music-loving close friends and consumers.

“It felt genuinely great,” Hormuz stated. “Like this whole place was constructed by musicians, and we had the really like for it mainly because we all have been sticking collectively.”

You can attain Marisa Endicott at 707-521-5470 or [email protected]. On Twitter @InYourCornerTPD and Fb @InYourCornerTPD.


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