Lifestyle has an odd way of doing work out: The dropped time ahead of flights can lead to more substantial journeys. When Monique Madsen observed herself caught at Incheon Global Airport before this 12 months, minor did she know it would be the start of a big job: KPosh x VIU.
KPosh is an on the web spot for all points K-Magnificence. It delivers entry to many makes like Wondolly, Farmstay, Dewytree, 3W Clinic, and Banila Co.
The love for these cult magnificence labels started when Monique whiled away at the airport by buying. “As I began making use of my new elegance discoveries, I little by little grew impressed by how fantastic these Korean brand names are,” Monique suggests. “I was also rather impressed by the actuality that most of them had these an available cost point.”
When Monique tells you something is great, greater hear up. Her judgment is educated by yrs in vogue, life style publishing, and content material editing—including operate for Copenhagen’s Welum and her possess styling corporation in Shanghai.
As Monique was seeking for a area to restock her Incheon loot below in the Philippines, she didn’t locate substantially luck. What she did come across are good friends Constantin Robertz (CEO & President, Entrego Philippines) and Alexander Friedhoff (Co-Founder and Taking care of Director, Etaily) as they were being conceiving a new e-commerce system.
Serendipity? It is just might be.
KPosh then got its begin, and Monique identified as up yet another friend to be a part of the small business: Arianne Kader-Cu.
Arianne is the region head of Korean movie-on-demand streaming business Viu. Arianne is effectively-versed in the entire world of retail. She was part of the ZALORA Philippines launch ahead of signing up for Viu in 2017. She is dependable for building Viu’s dual profits subscription and marketing strategy.
VIU is the top streaming service for all things K-Drama. With VIU, you get a deep library of Korean demonstrates and videos, along with other Asian gems. It is presented in 16 various markets from the UAE to the Philippines, proving how a hallyu is getting about the environment.
KPosh x Viu is a collaboration which is just excellent for those who love binge-viewing their K-Dramas when they have a sheet mask on. It is for these who want to reach that “glass pores and skin look” they see on their Korean heroes and heroines.
“For Ari and I, we imagined what much better way to go about our collaboration than to be as related to the instances we are in as attainable. With people today doing the job from household or shelling out a ton a lot more time at residence in general, self-treatment by carrying out elaborate elegance program has been an important portion of day to day everyday living now. Whether or not to de-pressure or to really feel superior about ourselves, much more and more are placing a great deal of concentration on using treatment of on their own,” says Monique.
KPosh x Viu highlights three displays for this partnership: Alice, Flower of Evil, and When I Was The Most Beautiful. You can be part of in the fun with the hashtag #KPoshVIUty.