This is the final collection DZHUS unveiled prior to the war. The display at Ukrainian Vogue Week took position a couple of months prior to Russia’s invasion, and alternatively of their common showroom in Paris, the DZHUS crew was already hiding in a bomb shelter.
The “PSEUDO” strategy refers to illusion as the fundamental notion of the metamodernism tradition. Duality and hidden senses are undividable from DZHUS structure itself, giving numerous metamorphoses of clothes and extras, and clothes into components. The visible aesthetics of the appears to be is ironic and controversial within just themselves, for this reason, self-adequate.
In the AW22 line of unified wardrobe merchandise, the designer’s fantasy went additional than purposeful ‘bonuses’: duplicity is materialised practically, and the more written content is bodily unveiled, as the items are remodeled either when delaminated, or the moment their inside is extracted. The silhouettes are exaggeratedly structured, and the variations divide into two instructions: summary-escapist ‘cocoons’ compared to markedly typical pieces, concealing a probable for radical reincarnations. The drop is manufactured utilizing cruelty-cost-free products only, in accordance to DZHUS’ values.
Wanting again, this collection became rather of a prophecy, with its target on dualism, surprising alterations, and finish reimagination of the usual.
Because designer Irina Dzhus fled from the war, DZHUS has been operated partly from Poland and partly from Ukraine. The brand donates 30% of its income to the Ukrainian military and animal rights organisations.
Picture: Alexey Ponomarev @pnmrvalexey
Video: Svetlana Symakova @sansasay
Styling: Irina Dzhus / DZHUS Style Studio @irina.dzhus
Songs & audio design: EYIBRA @eyibra
Make-up & hair: Marina Reznick @reznick_m
Products: Agripina @xpiizantema/ Firstline, Yulia Dzyhalenko @mangojuly
Styling assistants: Andrii Popov @popovandrii, Natalia Volkova @volkova__natasha_
Ethical footwear: House Martin @housemartin_footwear