Elegance and skincare TikTok is in the midst of social media drama this week many thanks to a outstanding influencer and a legendary make-up artist.
Bobbi Brown, the founder of Bobbi Brown Cosmetics, has waded into some influencer drama and brought about a large stir in the world of on line attractiveness discourse.
On Monday, Bobbi Brown herself took to TikTok to share a “new method” she had supposedly learned on-line.
“I constantly like understanding new make-up methods,” the 65-12 months-old beauty icon said as she scooped two big globs of her basis with her hands and smeared them on her deal with.
“Didn’t really work,” she laughed just after.
The product in problem is a new foundation tinted moisturizer from her model, Jones Highway.
So why did Brown make such a strange online video wasting make-up item to emphasize a “system” that obviously isn’t going to perform?
Effectively, it was shade directed at beauty influencer Meredith Duxbury.
Duxbury, a effectively-regarded make-up influencer also recognised as the “Full Coverage Queen,” posted a evaluate of Brown’s merchandise that failed to demonstrate it in the most effective light.
This is mainly because she used two massive scoops of the foundation immediately to her facial area when only a compact amount is required. This is some thing that is incredibly noticeable to any individual observing, not just make-up buyers.
“I am gonna have to pass….” Duxbury captioned her evaluate, even though in the movie she claimed: “I am not guaranteed what to make of this consistency,” while applying what seemed like almost the entire container in a person go.
“It truly is likely to be a no from me,” she stated. “I truly wanted to like this nevertheless.”
This prompted legions of commentators to criticize her for employing too a lot merchandise.
“Probably do not apply the overall jar,” stated one follower, though a further extra: “Do influencers not do research on how they are intended to use goods.”
In excess of on Twitter Brown’s response to Duxbury’s weird evaluate is also causing a stir.
“If I woke up and BOBBI BROWN was shading me,” reads 1 tweet.
Even though one more extra: “no envision logging on for the day and BOBBI BROWN is shading you??? i’d have to quit like y’all would in no way hear from me once again.”
Another criticizing Duxbury wrote: “Bobbi Brown shading that 1 splendor influencer on TikTok type of has me ki’ing b/c I never ever understood why she applies these kinds of a absurd amount of foundation like that.”
Another publish reads: “if THE Bobbi Brown dragged me i would truly just vanish for good.”
The drama even prompted a quantity of beauty enthusiasts to make clear the market makeup field drama to their other halves with author Ali Sharai’s clarification to her enthralled fiancé wracking up much more than 400,000 views.